Creating your ideal customer profile is an important step in developing your marketing plan. It helps you develop your strategy for finding your customers and how you are going to market to them. For planning the content that you are creating, and the medium you are going to deliver it, I am going to recommend… Continue reading Moving beyond customer profiles
Tag: customers
Email Template Roundup
I am all about engaging people for your business through email. (Literally that is what my book is about.) Throughout your relationships with your customers, prospective customers, and industry peers there are countless opportunities to reach out to someone and to push your relationship forward. The problem with having so many opportunities is that it… Continue reading Email Template Roundup
Guide to creating customer profiles
People respond much better to targeted marketing than they do to general marketing. Imagine being able to talk to each potential customer directly! We’re a little ways from that but with a combination of tracking, big data, and A.I. improvements I think the future is hyper-targeted marketing. Until that utopian future (if you are a… Continue reading Guide to creating customer profiles