If you are like me you are constantly consuming content (like this very post) looking for that one piece of advice that will take your business to the next level. Very, very rarely is that what happens. That is no fault of the advice though. Why it fails to convert for you usually comes down to one of three reasons:
- You don’t have enough traffic for it to move the needle
- It does not fit with your brand and/or your audience
- You half-assed the implementation
The first two reasons stem from the fact that there is no silver bullet. No two businesses are exactly the same. What makes your businesses unique (as well as being the solution to the third issue) is:
Your passion comes through in your marketing. In your copy. In your emails. In your content.
“If you’re doing something you’re not passionate about you’re flunking a cosmic I.Q. test.” – Ron Conway
When you are passionate you go the extra mile which really shines through in quality. You always find the best images for your blog posts, your product videos look like a professional created them, and your mailing list emails come across as genuine rather than salesy.
Not only is your passion reflected in the quality of the content you produce but also in the quantity. When you are passionate about something it is all you want to talk about. Not only will you write blog posts but you’ll be giving presentations, going on podcasts, and shouting from the rooftops to anyone that will listen. A great conversation about my industry with a peer makes my day. Turning them into a customer is the cherry on top.
To reignite your passion answer the two following questions:
- Who am I trying to help?
- What is the best way to help them?
By revisiting your motivation you will have more success with the methods for taking your business to the next level. Answer those questions whenever you are creating new marketing content and you will have an easier time taking something good and making it great.
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